Privacy Policy

Brighton MG is committed to safeguarding the privacy of individuals. This Privacy Policy sets out how Brighton MG manages personal information. It is structured as follows:

Personal information Brighton MG collects
Use and disclosure of personal information
Automated decision making
Cookies
Links to other websites
Marketing
Overseas transfers
Access and correction
Contacting Brighton MG and complaints
Changes to Privacy Policy

1. Personal information Brighton MG collects

The main types of personal information Brighton MG collects and holds are:

contact and identification information for individuals seeking to buy or sell vehicles with Brighton MG such as name, date of birth, contact number(s), email address(es), residential and/or business address(es), demographic information (such as postcode, age, gender) and driver's licence details;
vehicle and servicing details for Brighton MG's customers including vehicle registration, vehicle purchase details, service appointment bookings;
finance details for Brighton MG's customers seeking finance such as financial, insurance or credit information, marital status, employment details and history;
contact details for individuals working for Brighton MG's business partners and suppliers;
information provided by an individual as part of a recruitment process such as name, contact details, prior employment history, qualifications, referee details and, if applicable, details for background checks; and
other information provided by individuals while interacting with Brighton MG.

Brighton MG collects personal information in the course of running its business in a range of different ways, typically through:

interactions with individuals (e.g. through any records Brighton MG keeps of telephone calls, or emails received, or messages sent to Brighton MG or posted on Brighton MG's pages on social media);
Brighton MG's website;
use of social media;
employment applications;
third party service providers; and
provision of customer service and support.

Where practicable, Brighton MG collects personal information in connection with running its business directly from the individual concerned. On occasion Brighton MG may collect personal information from someone else such as when speaking to a referee for a job applicant or doing screening for onboarding a new supplier or customer.

2. Use and disclosure of personal information

Brighton MG stores personal information in electronic and paper form.

Brighton MG uses and discloses personal information as follows:

to source vehicles and sell them to Brighton MG's customers and to provide other related services to customers such as vehicle servicing and assist with arranging financing to purchase a vehicle;
to manage arrangements with Brighton MG's customers and prospective customers;
to obtain products, services or information from Brighton MG's suppliers;
to assess what vehicles a person may be interested in purchasing (e.g., based on the person's interests and other information Brighton MG knows about them);
to operate and manage Brighton MG's website, social media and other communications and media channels;
subject to applicable laws, to conduct marketing;
for processing and assessing employment applications; and
for such other purposes authorised or required by law.

It may be necessary to share personal information with organisations that provide products or services to Brighton MG. For example, Brighton MG may use third party service providers for the organisation of customer care, implementation of promotions, development of offers, communication and contact with customers, organization of events and for the purpose of obtaining advice and managing its affairs. Brighton MG also uses third party service providers for credit card processing/payment and for IT services (hosting services, database maintenance, etc.).

3. Automated decision making

Brighton MG uses computer programs to make decisions affecting a person's interests to offer products or services that could be of interest. This is typically done via AI Agents within website chat or SMS. The sorts of personal information Brighton MG uses in the operation of the computer program is browsing history on Brighton MG's websites, name, contact information, and other information you may input into Brighton MG's websites. The level of human oversight Brighton MG provides over these decisions is limited — responses and recommendations may be generated automatically, with human review available where a person requests it or where required for follow-up by Brighton MG's staff.

4. Cookies

Brighton MG uses cookies on its website. Cookies are small text files that are stored by the website user's browser when they visit a website. This identifies the browser used and can be recognised by Brighton MG's web server. Brighton MG may use cookies to associate a user with social media platforms and, if the user so chooses, enable interaction between the user's activities on Brighton MG's platforms and those social media platforms. Brighton MG's website also uses cookies to analyse website traffic and help provide a better website visitor experience. Website users can make certain choices about the use of cookies through their browser settings. However, if the user disables certain cookies, this may prevent the user from taking full advantage of Brighton MG's website.

5. Links to other websites

Brighton MG's website may contain links to third party websites. Brighton MG does not control or otherwise determine the privacy practices of these third party sites. To find out about their privacy practices, you should check their websites for their privacy policy, or otherwise ask them about their privacy practices.

6. Marketing

If you have received a direct marketing communication from Brighton MG and do not wish to receive these communications from Brighton MG in the future, just use the “unsubscribe” function in the email or SMS, or tick the opt out box on postal communications and return the mailed item to Brighton MG.

7. Overseas transfers

Brighton MG's website/s are hosted in Australia. On occasion, a third party service provider Brighton MG engages or that Brighton MG is instructed to provide information to may be outside of Australia however, the location of the third party would depend on the specific situation.

8. Access and correction

An individual may request access to or correction of any of the personal information Brighton MG holds about them by contacting Brighton MG during business hours on (03) 9524 9211 or via the contact page.

Brighton MG may require an individual making a request to verify their identity before processing their request.

Brighton MG will aim to respond to all requests promptly and within 30 days.

Brighton MG may refuse a request where permitted or required by law. Brighton MG will comply with any regulatory requirement to give reasons for its decision.

9. Contacting Brighton MG and complaints

If you have any queries, concerns or complaints about how Brighton MG handles your personal information please contact Brighton MG during business hours on (03) 9524 9211 or via the contact page. Brighton MG may require an individual making a request to verify their identity before processing their request.

Please provide sufficient details so that Brighton MG can understand the nature of your concern. In most cases, Brighton MG will ask that you put your request in writing.

Brighton MG takes all complaints seriously and will use reasonable endeavours to investigate and respond to a complaint in writing within 30 days of receiving the written complaint. If you remain unsatisfied by Brighton MG's response to your complaint, you may be entitled to refer your complaint to the Office of the Australian Information Commissioner.

Phone: (03) 9524 9211
Mailing Address: 67 Nepean Hwy, Elsternwick, VIC, 3185

10. Changes to Privacy Policy

Brighton MG may make changes to this Privacy Policy by posting the revised policy on its website. Please check back from time to time to review this Privacy Policy.